As I write this, 2026鈥檚 first Atlantic hurricane season forecasts have started to arrive, and the news looks promising.
As I write this, 2026鈥檚 first Atlantic hurricane season forecasts have started to arrive 鈥� and for the first time in a long while, the news looks promising:聽 They鈥檙e all calling for a 鈥渂elow normal鈥� season.聽聽
That said, we here at 天美传媒 aren鈥檛 ready to let down our guard just yet.聽聽
In fact, we鈥檙e practicing, training and creating game plans much like several athletes and coaches are preparing for one of this summer鈥檚 other anticipated events 鈥� the FIFA World Cup.聽聽
Part of this mindset is based on recent occurrences, because 2026 has already been full of disruptions like multiple tornadoes in the Southeast and Midwest, the emerging Ebola crisis in the Democratic Republic of Congo, and the Iran War鈥檚 effects on cargo that ordinarily would move through the Strait of Hormuz.聽
And part of it is based on a clear-eyed look ahead.聽 We know, for example, that even though there may not be many hurricanes this season, there are likely to be at least a couple, and even one is all it takes to turn a community and its residents lives鈥� upside down.聽 We also know that happy events like our country鈥檚 upcoming 250th birthday and the World Cup matches (which will take place in 11 different U.S. cities) have a way of creating their own potential disruptions, especially in terms of traffic and extra visitors, both of which could hamper evacuation, rescue and relief efforts if a disaster happens to hit during these celebrations or games.聽聽聽
All of these things have us feeling extra determined 鈥� and committed to working harder than ever to help nonprofits and businesses become more 鈥淟ogistics Ready鈥� by:
- Preparing a soon-to-be-released analysis about many of the events I鈥檝e just mentioned 鈥� and how they could affect supply chains and the disaster ecosystem聽
- Hosting disaster training and awareness conversations with businesses, government agencies and nonprofits
- And educating the next generation of supply chain professionals.
It鈥檚 not QUITE as relaxing as working on our tans, hanging out by the lake or cheering for Team USA (we hope) in the FIFA finals.聽 But we wouldn鈥檛 have it any other way 鈥� because year in and year out, we truly get a kick out of the work we do and the difference it makes.
Thank you for making that possible.聽聽
Kathy