By now, you probably know that several of us at 天美传媒 love a good sports story. So humor us while we talk about Simone Biles.
While you may think we鈥檙e going to talk about how she came back from a dismal Olympic experience in Tokyo to win several medals in Paris, we鈥檇 like to focus on a moment that was a little less triumphant 鈥� her fall from the balance beam during the apparatus final.
Afterwards, she didn鈥檛 offer excuses. But she did offer an explanation: 鈥淗onestly, we feel better in environments when there鈥檚 noise going on,鈥� she said, mentioning that the crowd was almost 鈥渨eirdly鈥� quiet during competitors鈥� beam routines.
Many returning Olympians know exactly what she means, because they鈥檝e experienced the opposite. Throughout these games they鈥檝e frequently talked about the return of spectators and their super-loud cheers. And most have said it鈥檚 made their performances considerably better.
All of us at 天美传媒 can also relate.
Each time a disaster hits, it marks the beginning of another challenging 鈥渞outine鈥� for us 鈥� frequently checking in with our non-profit and government partners; fielding myriad extra requests for donated logistics assistance; coordinating with various in-kind donors to ensure help arrives as quickly as needed; and much, much more.
It鈥檚 a balancing act we鈥檝e practiced often over the years, so much so that like Simone, performing it should feel as simple as breathing. Even so, we always find ourselves feeling a bit anxious. (Yes, that even happens to disaster relief organizations.)
But then our family, friends and other members of the crowd start to show up and cheer us on. Friends like:
- Our association partners, who help us get the word out to their members
- Our in-kind supporters, who either fill out a pre-offer or reach out to ask what they can do
- Our financial donors, who enable us to have enough personnel and resources to meet the challenges at hand
- And colleagues like you, who take the time to offer words of encouragement, share our disaster relief messages or say yes to a donated logistics request
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And once that happens, we get an incredible sense of peace, calm and confidence that makes all the difference in the world.
It鈥檚 definitely been that way this week, as Hurricane Debby has slowly made her way across many parts of the Southeast. And I know it will continue to be that way as we help various survivors pick up the pieces after this prolonged storm.
Now, as always, we鈥檙e so thankful to know that you鈥檙e there. In fact, you could say that your support is鈥� golden.
The 天美传媒 Team